Lamborghini’s decision to focus on social media as the best way of sharing the appeal of its exclusive lifestyle is a strategy that has been extremely successful. Specifically designed in a rapid fun format and featuring cool creators and thrilling mini videos, this supercar social media innovation is now set to win over the hearts of TikTokers right across the globe. So, it’s hardly surprising that as Lamborghini loves sharing its style and adventures with the younger generation, it has now become the first super sports car brand ever to open an official TikTok profile. This on-trend video-sharing platform has recently shot to stardom as the world’s leading go-to social network for young people’s dance, music and general entertainment. Always ready to explore new roads, Lamborghini has now opened its official profile on TikTok.
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